scam
HDFC Securities and Nitesh Tiwari built a cinematic counter to India’s fraud economy
Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.
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Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution
INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.
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Spotting scams: Motilal Oswal’s takes a stand with #YehConHai
With hard-hitting films and verification channels, its campaign educates investors to fight fraud in a scam-heavy world.
All About: Proactive work ‘versus’ ‘scam’
Pritha Mitra Dasgupta asks adlanders for the difference, and approach to the two
Wanted: Self-regulation. Against scam. And shame.
The Ford Figo scam was neither the first nor the last. JWT was unfortunate to be discovered. What can we do to fight the malaise?
Bobby Pawar exits JWT India over ‘sexist’ Ford scam episode
Agency had expressed ‘deep regret’ in statement, promised ‘disciplinary action’
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