saurav ganguly

Jun 14, 2021

Blog: A celebrity's personal morality is not a brand's responsibility: IIHB survey

Consumers are getting discerning enough to separate the chaff from the grain, says the author

Feb 09, 2017

Dada returns to the field of brands

With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?

Dec 08, 2011

ESPN labels the India-Australia series as ‘Agneepath’

WATCH the TVCs created by the in-house team at ESPN Star Sports here

Dec 07, 2011

Wisden comes to India with its Blue Book

Saurav Ganguly has been roped in as president of the editorial board

May 14, 2011

Must watch on TV: Loads of cricket and football coming your way

Also watch Megaquake on Discovery Channel

Jan 10, 2011

Anant’s blog: Learning from the IPL

Manage churn by introducing contracts