Consumers are getting discerning enough to separate the chaff from the grain, says the author
With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?
WATCH the TVCs created by the in-house team at ESPN Star Sports here
Saurav Ganguly has been roped in as president of the editorial board
Also watch Megaquake on Discovery Channel
Manage churn by introducing contracts
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