In the news: Macomm Consulting, MX Player, Rasna, Social Kinnect
What was the best work of 2017? The first of a four-part series.
Watch the film conceptualised by Scarecrow Communications here
Q&A with Piruz Khambatta, chairman and managing director, Rasna, on the brand’s foray into RTD beverages with Ju-C
Watch the ad film created by Curry Nation Brand Conversations here
Rediffusion – Y&R has won the creative mandate for the Rasna account. The agency has been quiet on the account's win, which officially took place about nine months ago. "We decided that we'd want to announce it only after we developed a new campaign on the brand," said Nisha Singhania, executive vice president, Rediffusion Y&R, Mumbai.Mudra has been handling the creative duties for the account in the past.
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