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Rungta Steel unveils new TVC featuring Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor
Rungta Steel uses celebrity-led storytelling to underline the role of strong foundations in residential construction.
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McCann launches AU Small Finance Bank campaign with Ranbir Kapoor, Rashmika Mandanna
The campaign uses humour-led storytelling to prompt consumers to reassess everyday banking choices.
Why OTT is influencing the next big trends in advertising
SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.
Lay's turns out to be the villain in Neetu and Ranbir Kapoor's love-filled relationship
Watch the film conceptualised by Leo Burnett here
We are very averse to using the fear route to get the message across: Tata AIG's Riaan Rodrigues on the Ranbir Kapoor-Rohit Shetty collab
Amit Akali, co-founder and chief creative officer, Wondrlab, and Riaan Rodrigues, senior vice president – digital business and marketing at Tata AIG, speak with Campaign India about the genesis of the campaign, and more
Brand ambassador round-up: Week of 18 December
Read about who has signed the likes of Ayushmann Khurrana, Ranbir Kapoor and Rashmika Mandanna
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