The author urges brands who are using celebs to rethink their advertising strategy during the IPL
Watch the film conceptualised by McCann Worldgroup here
The movie has grossed a record Rs 500 crore. But what will it do to the fortunes of the lead actor?
Watch the ad films conceptualised by Lowe Lintas here
View the ad film conceptualised by L&K Saatchi & Saatchi here
Watch the film conceptualised by O&M Delhi here
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