The soft drink giant has appointed the 87-year old as brand ambassador
In the news: Brand David, Machatter, Puretech Digital, Wild Stone, Wizspk, Yaap
The author urges brands who are using celebs to rethink their advertising strategy during the IPL
Watch the film conceptualised by McCann Worldgroup here
The movie has grossed a record Rs 500 crore. But what will it do to the fortunes of the lead actor?
Watch the ad films conceptualised by Lowe Lintas here
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