ranbir kapoor

Apr 02, 2024

Why OTT is influencing the next big trends in advertising

SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.

Jan 05, 2024

We are very averse to using the fear route to get the message across: Tata AIG's Riaan Rodrigues on the Ranbir Kapoor-Rohit Shetty collab

Amit Akali, co-founder and chief creative officer, Wondrlab, and Riaan Rodrigues, senior vice president – digital business and marketing at Tata AIG, speak with Campaign India about the genesis of the campaign, and more

Dec 18, 2023

Brand ambassador round-up: Week of 18 December

Read about who has signed the likes of Ayushmann Khurrana, Ranbir Kapoor and Rashmika Mandanna

Sep 28, 2023

Bacardi and Ranbir Kapoor inspire legacy craftsmanship

Watch the film conceptualised by Orchard Advertising here