pulp strategy

Nov 21, 2025

52% brands find hallucinated capabilities in AI-driven search

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

Dec 21, 2020

Live blog: News updates - week of 21 December

In the news: Divo, Eureka Forbes, Forever New, Freedom Refined Sunflower Oil, Eatfit, Jack Daniel's, Pulp Strategy, Social Panga, Hindustan Times

Nov 05, 2020

Weekend Wrap: 6 November

In the news: Grey Cell Public Relations, Poonawalla Finance, Pulp Strategy, Vega, Wow Skin Science

Sep 05, 2019

Weekend Wrap: 6 September

In the news: Animal Planet, Pulp Strategy, Tata Mumbai Marathon, TheSmallBigIdea, Wipro Consumer Care

Mar 29, 2018

Weekend Wrap: 30 March

In the news: FreshLook, Nippon Paint, Pulp Strategy, V Spark Communications

Mar 15, 2018

Weekend Wrap: 16 March

In the news: Appy Fizz, Aptech, Bella Casa, Paytm, Pulp Strategy

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