proctor and gamble

Oct 22, 2019

Whisper assigns digital creative mandate to Fulcro

To work alongside Leo Burnett on digital and social media

Nov 03, 2017

P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59 per cent.

Apr 22, 2016

Apac Effies 2016: Mullen Lowe Lintas is Agency of the Year, BBDO’s ‘Share the Load’ wins Grand Effie

Ariel and P&G win Brand and Marketer of the Year honours; Enormous, Ogilvy India strike Gold

Apr 12, 2016

P&G's 'leftover women' viral crosses boundaries with empowering, global message

Watch the film conceptualised by Forsman & Bodenfors, as part of P&G skincare brand SK-II's #ChangeDestiny campaign

Nov 14, 2014

Tycoon Warren Buffett pays P&G $4.7bn for Duracell

Duracell has been snapped up for $4.7bn (£3bn) by American tycoon Warren Buffett's Berkshire Hathaway group, ending Procter & Gamble's ownership of the battery brand synonymous with a copper top and drumming pink bunny.