proctor and gamble

Premium
Whisper assigns digital creative mandate to Fulcro
Premium
Oct 22, 2019

Whisper assigns digital creative mandate to Fulcro

To work alongside Leo Burnett on digital and social media

Premium
P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal
Premium
Nov 03, 2017

P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59 per cent.

Premium
Apac Effies 2016: Mullen Lowe Lintas is Agency of the Year, BBDO’s ‘Share the Load’ wins Grand Effie
Premium
Apr 22, 2016

Apac Effies 2016: Mullen Lowe Lintas is Agency of the Year, BBDO’s ‘Share the Load’ wins Grand Effie

Ariel and P&G win Brand and Marketer of the Year honours; Enormous, Ogilvy India strike Gold

Premium
P&G's 'leftover women' viral crosses boundaries with empowering, global message
Premium
Apr 12, 2016

P&G's 'leftover women' viral crosses boundaries with empowering, global message

Watch the film conceptualised by Forsman & Bodenfors, as part of P&G skincare brand SK-II's #ChangeDestiny campaign

Premium
Tycoon Warren Buffett pays P&G $4.7bn for Duracell
Premium
Nov 14, 2014

Tycoon Warren Buffett pays P&G $4.7bn for Duracell

Duracell has been snapped up for $4.7bn (£3bn) by American tycoon Warren Buffett's Berkshire Hathaway group, ending Procter & Gamble's ownership of the battery brand synonymous with a copper top and drumming pink bunny.