outdoor

Jun 18, 2025

India’s Cannes run slows to a solo shortlist

BBDO India’s lone nod for Ariel’s #ShareTheLoad caps a quieter Day 3, spotlighting the high bar for cause-driven creativity.

Jan 13, 2025

Nature takes centre stage in Britannia’s billboard campaign

Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.

Jun 18, 2024

Cannes daily global podcast: Big wins in audio, health and outdoor

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

May 31, 2024

Wildcraft targets explorers with its ‘Adventure ready’ campaign

It also launched its ‘Wildcraft Storyboard’ content IP, envisioned as a content series to capture every backpacker's zeitgeist and inner spirit.

Mar 01, 2021

Vi speeds up customer benefits 

Watch the film conceptualised by Ogilvy here