Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham
Watch the videos from the OOH campaign here
David Guerrero, chairman and chief creative officer of BBDO Guerrero, reports from inside the Outdoor jury room, where 17 heads were better than one.
Entry from Creativeland Asia in the running for Creative Effectiveness, Indian agencies draw a blank in Mobile Lions category
IOAA and Campaign India's breakfast session on OOH Advertising gave marketers an opportunity to air their views and expectations about the medium and its deliverables to the industry stakeholders.
Havas results lag behind those of rivals Aegis and WPP
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