outdoor
India’s Cannes run slows to a solo shortlist
BBDO India’s lone nod for Ariel’s #ShareTheLoad caps a quieter Day 3, spotlighting the high bar for cause-driven creativity.
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Cannes daily global podcast: Big wins in audio, health and outdoor
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Wildcraft targets explorers with its ‘Adventure ready’ campaign
It also launched its ‘Wildcraft Storyboard’ content IP, envisioned as a content series to capture every backpacker's zeitgeist and inner spirit.
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Cadbury takes #ScoopIntoChocolateHeaven with Dairy Milk Silk Mousse
Watch the film conceptualised by Ogilvy
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