Continental Coffee calibrates TV-heavy reach in the South with digital precision elsewhere, using SKU strategy and rising budgets to expand occasions without diluting cues.
LATEST
The problem with “women-focused” marketing
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
Women’s Day campaigns shift from tokenism to storytelling
From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.
Women have only 29% talk time in movie trailers
The latest edition of the O Womaniya! report shows marginal improvements in front of and behind the camera, while highlighting the road ahead.
Beyond International Women’s Day: From campaigns to boardroom change
THE BIG QUESTION: Professionals argue gender inclusion must shift from symbolic messaging to structural change, by shaping hiring, leadership pipelines and product decisions across organisations.
Women have been giving for years. Where is the gain?
IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.
WPP Media agencies shift to pitching together
Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.
India could pen the global IC playbook
According to a new report, the pressures shaping internal communication practice in India today will likely emerge as challenges in other markets globally over the next 16-18 months.
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