Campaign India finds out if RSCI will be used by clients of every stripe
Andrey Purushottam, CEO, Mumbai Mantra has been appointed as chairman of the Media Research Users Council (MRUC). He was serving as vice chairman of the Council for the last two years and he now replaces outgoing chairman G Krishnan of TV Today Network.Bharat Kapadia, director, Lokmat Group has been elected vice chairman.
MRUC and NRSC have decided to merge the IRS and NRS. IRS is the flagship readership research from MRUC, while NRS is the readership research from NRSC.Sam Balsara (pictured), chairman of the governing council, NRSC and Ashish Bagga, member – governing council, NRSC have been mandated by the NRS Council and G Krishnan, chairman of the governing council, MRUC and Bharat Kapadia, member – board of governors, MRUC have been mandated by MRUC to discuss and finalise the modalities of the merger.
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