Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
Medulla Communications and Ogilvy bag four wins each including a Gold; The Womb also bags Gold in three Effie tally
Passing the "so what?" test: Lessons from the Japan-based auto maker's big-budget, in-house content-creation center
A PRCAI forum hosted on 30 April in Mumbai saw client and agency reps discuss ‘How PR leads to measurable results’
Watch the film conceptualised by Leo Burnett Sdn Bhd here
Watch the ad film created by TBWA here
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