nissan
Nov 05, 2020
Nissan’s marketing head on consumer targeting and revising the agency model
Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
Apr 28, 2018
Apac Effies 2018: 20 wins for Indian agencies
Medulla Communications and Ogilvy bag four wins each including a Gold; The Womb also bags Gold in three Effie tally
Oct 13, 2015
How Nissan revs up its content-creation engine
Passing the "so what?" test: Lessons from the Japan-based auto maker's big-budget, in-house content-creation center
May 04, 2015
Should ad value equivalent be the measure of PR's value?
A PRCAI forum hosted on 30 April in Mumbai saw client and agency reps discuss ‘How PR leads to measurable results’
Jul 29, 2014
Petronas opts for nostalgic cheer this Aidilfitri
Watch the film conceptualised by Leo Burnett Sdn Bhd here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
