Nov 05, 2020

Nissan’s marketing head on consumer targeting and revising the agency model

Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

Apr 28, 2018

Apac Effies 2018: 20 wins for Indian agencies

Medulla Communications and Ogilvy bag four wins each including a Gold; The Womb also bags Gold in three Effie tally

Oct 13, 2015

How Nissan revs up its content-creation engine

Passing the "so what?" test: Lessons from the Japan-based auto maker's big-budget, in-house content-creation center

May 04, 2015

Should ad value equivalent be the measure of PR's value?

A PRCAI forum hosted on 30 April in Mumbai saw client and agency reps discuss ‘How PR leads to measurable results’

Jul 29, 2014

Petronas opts for nostalgic cheer this Aidilfitri

Watch the film conceptualised by Leo Burnett Sdn Bhd here

Apr 22, 2013

MMGB: Nissan’s ‘Urban Thrill Rides’

Watch the ad film created by TBWA here