She was COO, Vigovea Media, a digital media start-up she co-founded with Dilip Venkatraman last year
NewsX complements ITV’s portfolio, which includes Hindi news channel India News and six regional news channels in the north and central regions
He was earlier the national affairs editor at CNN IBN
NewsX has stepped up the process of a 360-degree revamp of the channel; announcing plans to change the brand name as well as the look-and-feel of NewsX in a fairly dramatic way.While no exact date has been announced yet for the final roll-out, the revamped channel is expected to be launched “post summer” this year.
Euro RSCG, which was recently appointed as the creative agency for NewsX, has launched its first marketing campaign for the channel.The campaign builds on the brand's positioning of 'Clarity in a Complex World'. The media mix includes print, electronic, online and outdoor media.
NewsX, INX Network's English news channel, has appointed Euro RSCG as its creative agency following a multi-agency pitch. The news channel has also hired Good Relations India as its PR agency.Euro RSCG will create marketing campaigns which will highlight the channel's positioning of 'Clarity in a Complex World'. It will also manage the creative campaigns for programming and viewer tune-ins. Till now, the creative business was handled by INX's in-house team and Meridian jointly.
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