Sigma’s India rollout follows its global debut in June 2025, aiming to simplify fragmented programmatic buying through data integration and AI-driven planning efficiency.
LATEST
Pitch update: Ikea, Dyson, Heineken, Zoom Communications, Chinese Wok, and more
Campaign’s fortnightly round-up of adland’s latest account pitches, reviews and wins.
Insight gap, not budgets, holds brands back from marketing to women
Havas Creative India’s latest report in association with HerKey unveils how brands are (or aren’t) engaging India’s most influential consumer - women.
Are Indian platforms technologically ready for rapid AI detection?
Under the recently amended IT rules, social media platforms have to take down objectionable AI-generated materials within three hours; two hours in sensitive cases.
Publicis Groupe acquires creative analytics platform AdgeAI
AI platform measures creative performance.
Netflix expands global production grid with Hyderabad studio
Eyeline Studios’ India launch underscores the streamer’s deeper investment in the AVGC ecosystem as production technology, talent and advertising reshape the streaming economy.
Ikea contacts agencies about global media review
The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.
India dominates Spikes Asia 2026, Leo Mumbai takes APAC Agency of the Year
India, Singapore and New Zealand led the winners’ circle, while Motion Sickness Auckland won Independent Agency of the Year, and Uzbekistan broke through with a standout debut.
THE WORK
