Wins
Dyson has appointed Omnicom Media to handle its global $500-million media planning and buying account. Omnicom won following a competitive pitch against WPP Media and Publicis Media. IPG Mediabrands, now part of Omnicom Media, was the incumbent on the account.
Zoom Communications has called on PMG as its global media agency of record. The account covers the UK, EMEA and the US, as well as other markets, which are yet to be confirmed. In the pitch, which was run internally, PMG competed against an alliance of Havas and Horizon.
Liqvd Asia recently secured the digital communications mandate for Woodland, adding another lifestyle brand to the agency’s portfolio. The partnership will see the agency shape the brand’s digital narrative across social platforms and creator ecosystems.
Modenik Lifestyle has appointed Havas Media India as its media agency on record. The agency will manage integrated media planning and buying across channels as Modenik Lifestyle looks to strengthen its nationwide marketing presence.
Havas also secured the integrated creative, social and digital media mandate for Lenexis Foodworks’ Chinese Wok. For Havas, the win consolidates creative and media responsibilities under one roof — a model increasingly favoured by marketers seeking efficiency and clearer accountability metrics.
Balkrishna Industries Limited (BKT) has appointed Infectious Advertising as its integrated creative and digital agency for the India market. Infectious will manage both mainline and digital communication for the brand.
Reviews
Ikea has issued a request for information to multiple media agencies, as part of a “routine assessment of the global media landscape”. An RFI is typically the first stage of a procurement process, leading to a review. Currently, the retailer’s global media planning and buying account is with Dentsu’s iProspect.
This process is said to be separate from the UK creative agency review, which VML, Adam & Eve\TBWA and VCCP are currently vying for.
Heineken is brewing a review of its global media, production and creative agency relationships with the aim of “streamlining” its agency roster. Campaign understands the media and production review is being run as one pitch, while creative is being run separately.
