Rath was consulting with the company for two years prior to this
Over 10,000 students engaged across 54 locations around the country
The appointment follows a global alignment to consolidate Microsoft’s digital media buying and search. Lodestar UM has been the media AOR for Microsoft India for the past 10 years.
Will also manage MSN India, Windows Azure and Microsoft Office on social media
The agency was awarded the business following a pitch that involved 14 agencies
The former managing director of Microsoft has been appointed vice president of India sales and operations
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