Q&A with Maheshwer Peri, chairman, Pathfinder Publications
Peri will now focus on his own publishing venture, Pathfinders that he had launched in 2009
It's a move that can give a fillip to an industry that desperately needs it is the common consensus, finds Arati Rao
Careers360, the career magazine published by Maheshwer Peri through Pathfinder Publishing, will now be available in Hindi too.The Hindi edition of the magazine, a monthly, is priced at Rs 15 (the English edition is priced at Rs 40). Commenting on the launch of the Hindi edition and its pricing strategy, Peri said, "Hindi is a price sensitive market. Besides, we also wanted to achieve high circulation for this magazine and the Hindi market presents a huge opportunity, if rightly priced. We hope to raise the prices after a few issues."
Taking its reader-customisation exercise forward, Outlook has unveiled four different covers along with different cover stories for its regional readers in the South: Kerala; Tamil Nadu; Andhra Pradesh and Karnataka.
Pathfinder Publishing, a publishing outfit launched by Outlook’s publisher Maheshwar Peri, has plugged the gap in the ‘careers’ segment of the Indian magazine market with the launch of Careers360. “There exists no serious player in this segment and, thus, was a spot waiting to be filled,” said Peri.
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