magnite
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CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation
With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.
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Samsung Ads, Magnite partner to enhance streaming TV audience addressability
The South Korean TV OEM player will leverage Magnite Access for programmatic monetisation.
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X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
Magnite launches audience activation solution
Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.
Streaming TV: Advertisers' new go-to for engaged viewers
Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.
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Growing acceptance for ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton
The sell-side advertising company’s managing director for Asia shares his insights with Campaign on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.
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