Replaces Paresh Chaudhry who moved on from the agency in December
He has been the CEO of Madison PR for nearly six years
Adds to its portfolio GlaxoSmithKline's vaccine business, Budweiser, Garuda Foods, Puma and Skechers, among others
Chaudhry replaces Veena Gidwani, who will retire on 30 June, 2012
The list includes Apollo Hospitals, Godrej Tyson and J.K Cement
Madison Public Relations has landed itself two new accounts: Italian restaurant chain Little Italy, and Mills & Boon India. The Little Italy Group has 27 Italian ‘Ristorante & Bar’ formats across 16 cities in India and Dubai. In India, Mills & Boon publishes 14 new titles every month, focussing on four series: modern, romance, desire and special moments.
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