The head of creative technology at Publicis Groupe APAC explains why AI still needs human rigour.
LATEST
Volkswagen appoints global social media agency
New agency won car brand's business after a multi-stage pitch.
Exotel acqui-hires Dubverse to strengthen enterprise CX ecosystem
Ex-Dubverse founders Anuja Dhawan and Varshul Gupta will lead voice AI and conversational intelligence
DBS calls creative agency review across six markets
The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan.
2 in 3 Gen Zs say AR decides what they buy
A new study from Snap Inc and Kantar India shows how augmented reality is reshaping the purchase journey amid Gen Z ad fatigue.
Indē wild reframes Ayurvedistry for Sephora global aisles
Amid legacy players and influencer brands, its founder Diipa Büller-Khosla reframes competition, moving from product differentiation to philosophy-led storytelling and experiential retail.
'Trendslop': when your AI strategy is just averaging the internet
Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.
Creativeland Asia takes charge of Realme’s social game
The move comes as the brand looks to build a more consistent voice across platforms in a highly competitive smartphone market.
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