madhu s dutta

Jun 25, 2025

Rainbow-washing or real allyship? Brands face a pride reckoning

In the era of scrutiny and cancel culture, Pride campaigns can't rely on rainbow logos and hashtags—authentic allyship demands year-round creative accountability.

Mar 21, 2018

Raymond gets Jugpreet Singh Bajwa to pay a tribute to Black

Watch the ad film conceptualised by Grey India here

May 07, 2015

Raymond reconnects with natural fiber, launches new line of linen shirts

Watch the film conceptualised by Famous Innovations here