life insurance
Mirror, EMIs and the postponed dream of retirement
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
Shriram Life launches AI-created campaign featuring Rahul Dravid
The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.
BFSI print ad volumes shoot up 37% in H1-2024: TAM report
Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.
The CMO's MO: Work culture is the freedom to critique - Nitin Mehta
Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed
Aegon rewrites the Bro-Code
Watch the film conceptualised by Handloom Picture Company here
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