On the eve of Spikes Asia 2017, Google shares the 10 most popular ads released since last year's festival.
Sony is eyeing Rs 135 crore in sales during Onam, 30 percent higher over the same period last year. LG India is eyeing sales growth of 20 percent.
Rediffusion Y&R has worked on the television commercials for the campaign.
LG India already works with Publicis Modem as the primary digital agency, and hence there are no expected changes
LG India has secured a deal with the ICC (International Cricket Council). As a part of the new deal, LG India will sponsor all ICC events until 2015, beginning with the Twenty20 World Cup in England in June.With this deal, the company is hoping to capitalise on the popularity of cricket in the country. Said Moon B Shin, managing director, LG India "Cricket is more than religion in India and we, being one of the largest consumer durables companies in the country, like to associate ourselves with cricket. Now we are extending our sponsorship of cricket to 2015."
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