kim kardashian

Jul 04, 2019

Weekend Blog: Kim Kardashian and the #KimOhNo

Why the Kimono is stirring up such a blistering marketing controversy

Aug 31, 2017

Taylor Swift: Look what you taught us about marketing

Look what the singer's new video made Cheryl Ng of Xaxis Group do: write this column about Swift's marketing and PR savvy.

Jul 10, 2015

Gokul's blog: Kim Kardashian: 28 mn, JK Rowling: 14 mn. Go figure.

Kim Kardashian of Kim Kardashian fame is more than a lesson in branding

Jun 25, 2015

Video: Cannes 2015: Can an Indian 'celeb' rise to Kim Kardashian's stature?

Abhijit Avasthi, Ram Jayaraman and Senthil Kumar respond

Jun 22, 2015

Cannes Lions 2015: Breaking the internet, making it work for the brand

Drew Elliot of Paper Magazine on how an image created a cultural chaos

Jun 09, 2015

Cannes Lions: Why bother?

Saatchi & Saatchi's worldwide CEO says the annual festival is about much more than lunches and celebrities