khurana
Oct 16, 2025
Xiaomi turns mispronunciation into marketing mayhem this Diwali
The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
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Sep 03, 2024
Diwali consumer spending set to grow by 62% over last year
While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.
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