Mar 01, 2021

Opinion: The broken rusk theory

Based on an innovation he witnessed during the pandemic in Kerala, the author has a dare for marketers in the consumer packaged goods and durables categories

Feb 15, 2013

Bang In The Middle forays into Kerala

Partners Satyan Nair, co-founder of Stark Communications, to run operations from Trivandrum

Aug 29, 2012

Harvest time for brands in Kerala

Sony is eyeing Rs 135 crore in sales during Onam, 30 percent higher over the same period last year. LG India is eyeing sales growth of 20 percent.

May 28, 2010

Maxus appointed as media AOR for Manappuram

Maxus has been mandated as the media AOR for Manappuram, a player in the non- financial banking service (Gold Loans) category.

Sep 24, 2009

Pepsi rolls out "My Pepsi, My Way" in new brand push

Reiterating its connect with cricket and the youth, PepsiCo India has rolled out a new campaign featuring five cricketers: MS Dhoni, Virender Sehwag, Ishant Sharma, Robin Uthappa and Praveen Kumar, playing cricket on boats.