He plans to pursue other professional and academic interests
How Campaign India rates the agency: 4
M&C Saatchi India has announced the launch of 'id', its brand design specialist company. The company will be spearheaded by Hemant Sapre (pictured) as brand design director.id will handle the entire spectrum of services from brand design strategy, design architecture and expression to design implementation. Supporting Hemant will be Amardeep Singh, brand design director in the Delhi office. Suranjan Das, executive director, M&C Saatchi India will be responsible for business development.
M&C Saatchi India has appointed Suranjan Das as executive director. In his new role, Suranjan would be heading the Mumbai office of M&C Saatchi.Prior to this, Das was vice president and client services director at JWT Mumbai, before he was seconded to head Fortune Communications Ltd., a wholly owned subsidiary of JWT India, in January 2006.
Close on the heels of its two recent wins: Apollo Tyres and Stargaze (a TV 18 venture), M&C Saatchi has bagged the creative mandate of Franklin Templeton Investments. A multi-way pitch included agencies such as Euro RSCG, Law & Kenneth and the incumbent, Rediffusion DY&R.
M&C Saatchi has expanded its services to include direct and digital communication. The new unit will be known as M&C Saatchi Direct and Digital. Sumantra Senguta has been roped in as the CEO for the unit. He joins from RMG Connect where he was senior VP and GM. The company has also appointed Rakhshin Patel, former CEO of RMG Connect, as its director. “We are off to a dream start having notched up business wins across verticals such as realty, banking, retail and Web2.0 media,” said Sengupta.
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