james brown

Turning music catalogues into brands with cultural currency
Sep 16, 2025
Vinita Bhatia

Turning music catalogues into brands with cultural currency

From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture.

Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV
May 11, 2021
Campaign India Team

Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV

Watch the film conceptualised by BBDO Germany here

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