ios
Local apps reclaim lost users, not just eyeballs
India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.
25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking
Live blog: News updates - week of 29 November
In the news: Ants Digital, IOS Sports & Entertainment, One Life Studios, Pogo, Pulp Strategy, St Botanica
YouTube 'slightly impacted' by iOS 14.5 changes
Alphabet revenues still soared 41% to $65 billion in Q3
Advertisers flock to Android as iOS privacy feature bites
Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say
ABP group launches an iOS app - My Anandabazar
The app will target Bengali mobile internet consumers with live news, e-magazines, movies, cuisine videos, online radio, blogs and live TV streams
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