This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign. Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.The Economist unveils its new campaign and takes 'Interpret Your World' to the next level. And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.
The Economist's latest campaign looks at giving a new twist to its positioning of ‘Interpret the world’. It features six creatives that, each, depicts the connections between seemingly unconnected events. Each of the campaign creatives depicts three visuals superimposed on each other.The first of these shows the silhouette of a suitcase.
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