insights
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Hansa Research rolls out digital video ad impact measurement service
The independent subscription-based study will evaluate advertising effectiveness across major digital video platforms.
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Meta unveils AI-powered creator management tools
New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.
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Dentsu Data Sciences unveils industry position paper ‘Who Ate My Cookie?’
The launch is part of the company’s specialist consumer insights wing
Promoted Content: Flavours are local but insights travel
Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches
Former Ogilvy hands Shoor and Talreja launch ‘borderless’ outfit ‘The Womb’
20-member team has started off with projects for Vrini brands, Diageo-USL, RSPL, Saregama
Babita’s blog: Emotions lie in the Insight.
An insight is the most common word used in briefing sessions, ideations, research. But what we end up writing and briefing is a statement, or an observation, says the author
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