Mar 19, 2021

Dentsu Data Sciences unveils industry position paper ‘Who Ate My Cookie?’

The launch is part of the company’s specialist consumer insights wing

Jan 25, 2016

Former Ogilvy hands Shoor and Talreja launch ‘borderless’ outfit ‘The Womb’

20-member team has started off with projects for Vrini brands, Diageo-USL, RSPL, Saregama

Oct 29, 2014

Babita’s blog: Emotions lie in the Insight.

An insight is the most common word used in briefing sessions, ideations, research. But what we end up writing and briefing is a statement, or an observation, says the author

Apr 10, 2013

Living with a predictive genie: JWT mobile trends for 2013

Consumers have not only become used to life in a cloud of connectivity, they expect it and demand more from it, says the agency’s report

Jul 05, 2012

Young marketers, are you really thinking?

The author is SVP and head - marketing, ICICI Prudential Life Insurance Ltd.