The launch is part of the company’s specialist consumer insights wing
Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches
20-member team has started off with projects for Vrini brands, Diageo-USL, RSPL, Saregama
An insight is the most common word used in briefing sessions, ideations, research. But what we end up writing and briefing is a statement, or an observation, says the author
Consumers have not only become used to life in a cloud of connectivity, they expect it and demand more from it, says the agency’s report
The author is SVP and head - marketing, ICICI Prudential Life Insurance Ltd.
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