insights

Jan 25, 2016

Former Ogilvy hands Shoor and Talreja launch ‘borderless’ outfit ‘The Womb’

20-member team has started off with projects for Vrini brands, Diageo-USL, RSPL, Saregama

Oct 29, 2014

Babita’s blog: Emotions lie in the Insight.

An insight is the most common word used in briefing sessions, ideations, research. But what we end up writing and briefing is a statement, or an observation, says the author

Apr 10, 2013

Living with a predictive genie: JWT mobile trends for 2013

Consumers have not only become used to life in a cloud of connectivity, they expect it and demand more from it, says the agency’s report

Jul 05, 2012

Young marketers, are you really thinking?

The author is SVP and head - marketing, ICICI Prudential Life Insurance Ltd.

Mar 26, 2012

How mobile is changing our lives: JWT

Mobile will disrupt everything, according to JWT Intelligence in its report, "15 Ways Mobile Will Change Lives". Here, a few of the most relevant insights