innovations

May 29, 2025

‘Social media has become a visual pollution; we need something disruptive’

Industry veteran Raj Kamble, founder and chief creative officer at Famous Innovations, shares his thoughts on Abby Awards, Goafest and trends in the industry.

May 24, 2025

Famous Innovations, Tribes, VML win Grand Prix on final day of Abby Awards 2025

401 jury members at Abby Awards 2025, in its 56th edition, review campaigns from 164 participants and 148 unique brands in India.

May 23, 2025

Leo, Enormous, Famous Innovations, FCB shine on Day 2 of Abby Awards 2025

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.

Jan 07, 2025

Silver economy reimagined: Breaking stereotypes in marketing to seniors

Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.

Jan 06, 2025

Does OPPO’s Reno13 campaign truly capture living in the moment?

The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.

Nov 14, 2024

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.