initiative

Jul 26, 2022

Nike splits US$1 billion media account between PMG and Initiative

PMG takes North America and Initiative takes the international integrated planning and buying business, wrapping up the largest global media review the footwear brand has run in a decade

May 05, 2022

Goafest 2022: Mindshare India takes home 19 metals, Lodestar UM wins Grand Prix

Mindshare's metal haul consisted of seven Gold, four Silver and four Bronze; Lodestar (three), Madison (two), Initiative (two), Fulcro (two), SoCheers, Schbang, Bennett Coleman & Co and Mindshare Bangladesh among the Gold winners

Mar 23, 2022

Essence gets Bharati Joshi, Kunal Danda and Vinish Mathews

Joshi will lead the agency's product offering, Danda to lead its Mumbai office, and Mathews will head the Google partnership

Sep 24, 2021

Initiative names Apac president

James Smyllie joins from Essence to fill the role that APAC CEO Leigh Terry has been covering since the departure of Will Anstee in April 2020

Mar 03, 2021

Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio

Oct 07, 2019

Emvies 2019: Picture Gallery

Mindshare India won the agency of the year title at the Emvies which were held in Mumbai on 4 October. View images from the night which saw HUL bag the client of the year accolade and Grand Emvie wins for Mediacom and WATConsult.