PMG takes North America and Initiative takes the international integrated planning and buying business, wrapping up the largest global media review the footwear brand has run in a decade
Mindshare's metal haul consisted of seven Gold, four Silver and four Bronze; Lodestar (three), Madison (two), Initiative (two), Fulcro (two), SoCheers, Schbang, Bennett Coleman & Co and Mindshare Bangladesh among the Gold winners
Joshi will lead the agency's product offering, Danda to lead its Mumbai office, and Mathews will head the Google partnership
James Smyllie joins from Essence to fill the role that APAC CEO Leigh Terry has been covering since the departure of Will Anstee in April 2020
Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio
Mindshare India won the agency of the year title at the Emvies which were held in Mumbai on 4 October. View images from the night which saw HUL bag the client of the year accolade and Grand Emvie wins for Mediacom and WATConsult.
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