initiative

Mar 03, 2021

Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio

Oct 07, 2019

Emvies 2019: Picture Gallery

Mindshare India won the agency of the year title at the Emvies which were held in Mumbai on 4 October. View images from the night which saw HUL bag the client of the year accolade and Grand Emvie wins for Mediacom and WATConsult.

Oct 05, 2019

Emvies 2019: Mindshare, HUL win top honours

Mediacom, WATConsult win 'Grand Emvie'

Jun 03, 2019

Cannes Contenders 2019: Initiative

Believe your entry deserves a Lion? Send us the work and the case

May 07, 2019

Cannes Contenders 2019: Tonic Worldwide

Believe your entry deserves a Lion? Send us the work and the case

Mar 18, 2019

Initiative bags Joy Personal Care and X-Men's media

The agency's Kolkata and Gurugram office will work on the account