initiative
Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair
Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio
Emvies 2019: Picture Gallery
Mindshare India won the agency of the year title at the Emvies which were held in Mumbai on 4 October. View images from the night which saw HUL bag the client of the year accolade and Grand Emvie wins for Mediacom and WATConsult.
Cannes Contenders 2019: Initiative
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Cannes Contenders 2019: Tonic Worldwide
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Initiative bags Joy Personal Care and X-Men's media
The agency's Kolkata and Gurugram office will work on the account
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