IIHB analyses and evaluates celebrities as human brands in which Amitabh Bachchan and MS Dhoni also score very high
No major surprise in terms of celebrities using drugs, but consumers will only turn away from the brand when the celebrity is named in the media
The Indian Institute of Human Brands revealed the second part of its 'DNA of the Indian TikToker' report
The Indian Institute of Human Brands studied the earnings of the top influencers on the platform
MS Dhoni scores zero in the study about how celebrities have helped the fight against Covid-19 in the country
According to IIHB, D&P used their knowledge, research, data and expertise for their 2020 Report without giving the promised exclusivity credits.
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