indian institute of human brands

Sep 15, 2020

Brands endorsed by celebs tainted by drug abuse will suffer: IIHB report

No major surprise in terms of celebrities using drugs, but consumers will only turn away from the brand when the celebrity is named in the media

Jul 16, 2020

TikTok content creators were entertainers but weren't influencers: Report

The Indian Institute of Human Brands revealed the second part of its 'DNA of the Indian TikToker' report

Jul 09, 2020

TikTok ban to cost 'influencers' on the platform Rs 100-120 crore: Report

The Indian Institute of Human Brands studied the earnings of the top influencers on the platform

Apr 17, 2020

Akshay Kumar tops 'celebrity heartfulness index'

MS Dhoni scores zero in the study about how celebrities have helped the fight against Covid-19 in the country

Feb 06, 2020

IIHB sends legal notice to Duff & Phelps for breach of exclusivity

According to IIHB, D&P used their knowledge, research, data and expertise for their 2020 Report without giving the promised exclusivity credits.

Nov 01, 2019

Virushka and Deepveer in close combat for top power couple tag

The inaugural edition of "The Sparklers", a report that analyses power couples, was unveiled recently by the Indian Institute of Human Brands