A look back at the ideas that earned India recognition on advertising's biggest global stage.
LATEST
Indian PR market set for INR 4,500 crore, but the growth story is changing
As per PRCAI's SPRINT 2026 report, it expanded 11% in FY26 to reach INR 3,230 crore, accounting for 12.6% of the Asia-Pacific PR market.
Marketing's new boardroom test: Can it prove enterprise value?
From budget defence to capital allocation, MMA’s senior executives, Rohit Dadwal and Moneka Khurana, explain why marketing is rewriting the boardroom conversation.
Jurors pull back the curtain on Cannes Lions’ new integrity era
With the festival wrapped, inside sources share how new verification rules and mandatory AI disclosures altered the judging process.
Pitch update: Adidas, IBM, Del Monte and more
Fortnightly round-up of adland’s latest account pitches, reviews and wins.
Tadka today is not enough: Kantar's Soumya Mohanty
As media fragmentation and creator content reshape marketing, Mohanty explains why brands need stronger cultural insights, connected creative ecosystems and consistent storytelling to drive effectiveness in India.
Stagwell wins IBM creative account after ending 32-year partnership with Ogilvy
Stagwell agencies Code and Theory and Anomaly will begin work for the tech giant in August.
What FIFA reveals about India's attention economy
The traditional model of appointment viewing-where audiences gather around a television set for a live broadcast—is steadily giving way to a more fluid consumption experience.
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