ikea india

Ikea’s India play: Why online comes before the big store
Mar 03, 2025
Vinita Bhatia

Ikea’s India play: Why online comes before the big store

The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.

Ikea breathes new life into homes
Sep 24, 2023
Campaign India Team

Ikea breathes new life into homes

Watch the films conceptualised by Leo Burnett here

Ikea's beds and sofas get consumers going 'oooh' and 'aaah'
Jun 02, 2022
Campaign India Team

Ikea's beds and sofas get consumers going 'oooh' and 'aaah'

Watch the films conceptualised by dentsu India here

Nivedeeta Moirangthem handed new role at Ikea
Aug 11, 2021
Campaign India Team

Nivedeeta Moirangthem handed new role at Ikea

She was most recently PR and communications manager

WARC Awards 2019: McCann bags two Silvers and a Bronze
May 22, 2019
Campaign India Team

WARC Awards 2019: McCann bags two Silvers and a Bronze

Winners in the 'Effective Innovation' category were announced

Dentsu Impact wins Ikea India
Aug 23, 2016
Campaign India Team

Dentsu Impact wins Ikea India

Swedish furniture retailer to launch first store in the country in H2 2017

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

5 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

6 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

7 Moves and Wins: Week of 30 June

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Green isn’t a colour — it’s a claim you prove

9 Green isn’t a colour — it’s a claim you prove

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals