icom global summit

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I-Com Global Summit: 'Most mobile ads are cognitively recognised in less than half a second'
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May 16, 2019

I-Com Global Summit: 'Most mobile ads are cognitively recognised in less than half a second'

MMA's Vassilis Bakopoulos explains what neuroscience tells us about exposure time, attention and opportunity to see

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I-Com Global Summit: 'Single source measurement is a need for all markets'
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May 16, 2019

I-Com Global Summit: 'Single source measurement is a need for all markets'

Mindshare's Rituparna Dasgupta shares here experience over the first couple of days at the I-Com Global Summit in Malaga

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I-Com Global Summit: 'It’s important for a big organisation to be out there when there’s a crisis'
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May 15, 2019

I-Com Global Summit: 'It’s important for a big organisation to be out there when there’s a crisis'

Blake Cahill (Royal Phillips) and Bruce Hoang (Orange) discuss the role of the agency and in-house teams

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I-Com Global Summit:  'Paid search is the same as being visible on the top shelf'
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May 15, 2019

I-Com Global Summit: 'Paid search is the same as being visible on the top shelf'

Executives from Nestle, Analytic Partners, Advanced Analytic Solutions and Ekimetrics discuss how they have used data to enhance business results

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I-Com Global Summit: Lifebuoy, Pepsi's case studies
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May 14, 2019

I-Com Global Summit: Lifebuoy, Pepsi's case studies

Mindshare's Rituparna Dasgupta explains the 'adaptive data lighthouse' and 'miles and meals'

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I-Com Global Summit: India's solution for the Warner Bros challenge
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May 14, 2019

I-Com Global Summit: India's solution for the Warner Bros challenge

Team MIQ India presented its set of solutions for Warner Bros challenge of evolving content consumption trends as subscribers shift away from cable TV

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