icom global summit
Weekend Wrap: 12 July
In the news: CavinKare, HCF, I-Com, Infamous by Startstruck, Magnon\TBWA
I-Com Global Summit: 'Most mobile ads are cognitively recognised in less than half a second'
MMA's Vassilis Bakopoulos explains what neuroscience tells us about exposure time, attention and opportunity to see
I-Com Global Summit: 'Single source measurement is a need for all markets'
Mindshare's Rituparna Dasgupta shares here experience over the first couple of days at the I-Com Global Summit in Malaga
I-Com Global Summit: 'It’s important for a big organisation to be out there when there’s a crisis'
Blake Cahill (Royal Phillips) and Bruce Hoang (Orange) discuss the role of the agency and in-house teams
I-Com Global Summit: 'Paid search is the same as being visible on the top shelf'
Executives from Nestle, Analytic Partners, Advanced Analytic Solutions and Ekimetrics discuss how they have used data to enhance business results
I-Com Global Summit: Lifebuoy, Pepsi's case studies
Mindshare's Rituparna Dasgupta explains the 'adaptive data lighthouse' and 'miles and meals'
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