Q&A with Donald Kwag, Star CJ Alive, on the ongoing creative pitch, focus on housewives and BTL, growing share of online sales, preference for smaller agencies, and more.
The online, mobile and tele shopping brand will be promoted on digital, print, TV and OOH
Agency's mandate is to create a robust integrated strategy for the brand, and 'help carve a distinct dotcom brand out of it too'
Saikumar will also shortly be joining the boards of Viacom18 and HomeShop18
HomeShop18, Network 18's 24 hour home shopping channel, has rolled out a TVC to promote its Diwali offers. Titled "Diwali Dhamal", the film introduces the home shopping concept to highlight the prizes which can be won on Diwali.
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