Sep 27, 2013

‘There is no other market that has such potential for home shopping’: Donald Kwag, Star CJ Alive

Q&A with Donald Kwag, Star CJ Alive, on the ongoing creative pitch, focus on housewives and BTL, growing share of online sales, preference for smaller agencies, and more.

Apr 12, 2013

Creativeland Asia bags HomeShop18, makes NCR foray

The online, mobile and tele shopping brand will be promoted on digital, print, TV and OOH

Oct 23, 2012

Homeshop18 hands creative duties to Eleven Brandworks

Agency's mandate is to create a robust integrated strategy for the brand, and 'help carve a distinct dotcom brand out of it too'

Nov 30, 2011

B Saikumar takes charge as group chief executive officer from Haresh Chawla

Saikumar will also shortly be joining the boards of Viacom18 and HomeShop18

Oct 22, 2008

HomeShop 18 eyes festive season with new campaign

HomeShop18, Network 18's 24 hour home shopping channel, has rolled out a TVC to promote its Diwali offers. Titled "Diwali Dhamal", the film introduces the home shopping concept to highlight the prizes which can be won on Diwali.