India, Singapore and New Zealand led the winners’ circle, while Motion Sickness Auckland won Independent Agency of the Year, and Uzbekistan broke through with a standout debut.
LATEST
Pitch update: Ikea, Dyson, Heineken, Zoom Communications, Chinese Wok, and more
Campaign’s fortnightly round-up of adland’s latest account pitches, reviews and wins.
Insight gap, not budgets, holds brands back from marketing to women
Havas Creative India’s latest report in association with HerKey unveils how brands are (or aren’t) engaging India’s most influential consumer - women.
Are Indian platforms technologically ready for rapid AI detection?
Under the recently amended IT rules, social media platforms have to take down objectionable AI-generated materials within three hours; two hours in sensitive cases.
Publicis Groupe acquires creative analytics platform AdgeAI
AI platform measures creative performance.
Netflix expands global production grid with Hyderabad studio
Eyeline Studios’ India launch underscores the streamer’s deeper investment in the AVGC ecosystem as production technology, talent and advertising reshape the streaming economy.
Ikea contacts agencies about global media review
The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.
Don’t get mad, get even: why advertising needs a revenge arc
Advertising has been on an apology tour for so long we should start earning air miles.
THE WORK
