Jan 25, 2013

Global marketing budgets rise, but Asia-Pacific marketers continue to scale back

Globally, the marketing budgets index registered growth in January (50.4), while marketers in Asia-Pacific (48.1) continue to cut budgets.

Dec 24, 2012

WARC's latest GMI report presents mixed outlook

WARC Index reflects generally improving outlook among marketers globally and APac, though pessimism about marketing budgets remains

Aug 24, 2012

Regional media buyers dispute Warc’s report on APAC's 'plunging' marketing budgets

Although Warc’s latest global marketing index (GMI) shows that marketing budgets in the region have dropped ‘significantly’ in August, media specialists in the region have noticed no change in client ad spend.

Mar 27, 2012

Markets in Asia Pacific and Americas drive global marketing growth: Warc

According to Warc’s latest Global Marketing Index (GMI), global marketing budgets have now moved into positive territory