Globally, the marketing budgets index registered growth in January (50.4), while marketers in Asia-Pacific (48.1) continue to cut budgets.
WARC Index reflects generally improving outlook among marketers globally and APac, though pessimism about marketing budgets remains
Although Warc’s latest global marketing index (GMI) shows that marketing budgets in the region have dropped ‘significantly’ in August, media specialists in the region have noticed no change in client ad spend.
According to Warc’s latest Global Marketing Index (GMI), global marketing budgets have now moved into positive territory
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