gmi
Global marketing budgets rise, but Asia-Pacific marketers continue to scale back
Globally, the marketing budgets index registered growth in January (50.4), while marketers in Asia-Pacific (48.1) continue to cut budgets.
WARC's latest GMI report presents mixed outlook
WARC Index reflects generally improving outlook among marketers globally and APac, though pessimism about marketing budgets remains
Regional media buyers dispute Warc’s report on APAC's 'plunging' marketing budgets
Although Warc’s latest global marketing index (GMI) shows that marketing budgets in the region have dropped ‘significantly’ in August, media specialists in the region have noticed no change in client ad spend.
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Markets in Asia Pacific and Americas drive global marketing growth: Warc
According to Warc’s latest Global Marketing Index (GMI), global marketing budgets have now moved into positive territory
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