gfk
GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities
80% of business leaders to offer job flexibility in India: LinkedIn
78% leaders are allowing and planning to permit employees to work from a different country, reports the 'future of work' study
GfK ends takeover talks with TNS
WPP Group's prospects of winning the battle for market research firm TNS improved this morning as the German suitor GfK ended talks to buy the British firm. In a statement this morning TNS said that after four months of talks GfK had informed them that it was "no longer pursuing a possible offer for TNS".
Gfk says no certainty about bid for TNS
German market research firm Gfk nows says there is no certainty that it will launch a bid to rival WPP Group for TNS. Yesterday, Gfk terminated its proposed nil-premium merger with TNS and said it was "actively pursuing a proposal" that would involve an alternative all-cash offer being made for the British firm.Gfk said yesterday: "While negotiations are at an early stage, GfK has received a strong indication of interest in this transaction. The form of consideration being considered is all cash, although the formal right to vary this is reserved."
TNS agrees to merge with German rival GfK
TNS has pushed ahead with its plans to merge with German market research rival GfK in what it says is a 'merger of equals', after spurning the overtures of Sir Martin Sorrell and his WPP Group.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
