This is the first television campaign which features Virat Kohli and Genelia D’Souza
After recently signing on actress Genelia D’Souza as brand ambassador for Perk, Cadbury India has gone online with their website www.takeitlightly.com. The digital initiative aims to speak to the youth and take forward its ‘Take it lightly’ positioning. OgilvyOne has been behind the campaign.
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