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Jan 08, 2026
Forevermark tests retail playbook in India’s diamond battleground
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
Sep 30, 2015
Forevermark underlines exclusivity with #TheOne
Watch the ad film conceptualised by J. Walter Thompson Italy here
Feb 28, 2013
‘Even the blackout days of the past are showing sales’
Dominic Brand, worldwide marketing director, Forevermark (De Beers), talks to Campaign India on the brand’s journey in India since 2011, and its marketing initiatives
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