fitbit

Dec 18, 2019

Blog: The Smart watch versus the Swiss watch

I would love to have a Swiss watch with changeable straps and dials and similarly the robustness of a Swiss watch in a Smartwatch, writes the author

Nov 04, 2019

Google acquires wearable tech brand Fitbit for $2.1bn

Search giant eyes opportunity of 'Made by Google' wearables.

Nov 21, 2014

How Fitbit gets jump on Apple Watch with global branding push

The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities