fintech
Razorpay hands over the mic, not the message
The fintech’s marketing strategy skips the spotlight to elevate entrepreneurs—swapping product plugs for startup storytelling across hoardings, IPL, and beyond.
Love at first credit check?
Infiltrating the matrimonial columns, Paisabazaar flips the script on romance—putting credit scores where horoscopes used to be.
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Cashfree sprints with 'Move Fast' to gain a toe-hold in fintech's crowded lane
EXCLUSIVE: On the eve of its 10-year anniversary, the startup decided to embark on a brand refresh with a campaign that is headlined by actor Rajkummar Rao.
Banking on sound: Ujjivan's sonic strategy for financial inclusion
INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?
ASCI forms guidelines for advertisements on virtual digital assets
To be applicable from 1 April 2022
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