fever 104 fm

Fever promises 'less talk, more music'

Fever 104 FM has launched a 360 degree campaign to drive home its brand promise of 'less talk, more music'. The campaign has been conceptualised by Lowe.The commercial encapsulates 24 hours on the radio station into a 30 second TVC, giving viewers the gist of what the station provides on-air. The TVC will be supported by print, online and outdoor presence.