festival advertising

Sep 22, 2023

Campaign India Crash Course: Festive advertising

In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising

Aug 07, 2015

That Din-e-Ilahi spirit

There’s no better time than the festive season to create positions of strength for brands and build on them, go beyond one’s borders, do good, or even make compelling offers. Umaire Effendi finds out what drives festive advertising

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