disability
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EnAble India releases films highlighting India’s overlooked disability consumer segment
It encourage brands to view persons with disabilities as a powerful consumer group with significant spending potential.
Cannes Lions responds to criticism regarding inaccessible stage
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
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Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
Cannes Lions 2016: A platform for the disabled, powered by purpose
bTizzy.com’s Nikki is exploring partnerships to further her mission – to give the ‘world’s largest minority’ a hand up
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