dipannita sharma

Oct 15, 2009

Limca’s new campaign pushes freshness proposition

Limca’s latest campaign has a new take on the brand’s freshness proposition. The campaign, shot mainly underwater, looks at communicating the idea of treasuring life’s moments with loved ones over a bottle of Limca. The task was to build on the idea of breaking away from the monotony of life and steal a few moments of fun and romance.