The health insurance company exclusively mentioned to Campaign that it's beta-testing a new AI-driven tele-calling infrastructure that has been trained on millions of past interactions.

The brand's consistency around how people think, feel and decide has allowed it to sustain its success.

The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.

From speculative products to satire, brands use April 1 to trial formats that prioritise engagement, cultural relevance and audience participation.

In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.

HayloARC utilizes first-party HCP data derived from more than 30 medical publications owned by Haymarket Media.

Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.