dhara
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Dhara’s ‘Mann Ka Khao’ campaign connects emotionally through in-content TV and film integrations
The campaign was integrated into Maddock Films’ recent release Thamma, starring Ayushmann Khurrana, Rashmika Mandanna, Nawazuddin Siddiqui and Paresh Rawal.
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Weekend Wrap: 9 August
In the news: ASCI, Media Mantra, Mixed Route Juice, Philips, Pokkt, UC Ads
Mother Dairy adds O&M to creative agency roster
O&M has bagged the creative duties of the 'dairy business' of Mother Dairy and will handle products such as Mother Dairy milk, flavoured milk, ice-cream, curd, butter, lassi and paneer. The account size is estimated to be Rs 15 crore.The non-dairy brands, Dhara and Safal, will continue to be handled by Mudra.O&M won the account following a multi-agency pitch that saw participation from Contract, McCann Erickson and the incumbent, Saatchi & Saatchi.
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