Watch the ad film conceptualised by DDB Mudra Delhi here
Ropes in Talha Bin Mohsin and Mahesh Parab from DDB Mudra Delhi as VPs and senior CDs for Mumbai
The agency will be responsible for strengthening the brand, and will handle marketing communications straddling creative, digital and retail
Cut the Crap handled the hair gain tonic brand earlier
The duo, who were formerly with McCann Erickson Mumbai, will be ECDs
The pitch process began three months ago. The 100-125 cc scooter targeted at women is due for launch around Diwali, according to Autocar India.
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