dabur real activ. marketing

Apr 21, 2010

Bipasha Basu to endorse Dabur Réal Activ juice

Dabur India Ltd has signed on Bollywood actress Bipasha Basu as the new brand ambassador for its juice brand Réal Activ. The brand has come up with a communication strategy to talk about healthy snacking. The new communication featuring Bipasha Basu will be aimed at educating the consumers on how the unhealthy food intake in between meals takes a toll on one’s health and fitness, says an official company statement. For this the brand  has come up with the proposition “Snack Healthy” .