Dabur India Ltd has signed on Bollywood actress Bipasha Basu as the new brand ambassador for its juice brand Réal Activ. The brand has come up with a communication strategy to talk about healthy snacking. The new communication featuring Bipasha Basu will be aimed at educating the consumers on how the unhealthy food intake in between meals takes a toll on one’s health and fitness, says an official company statement. For this the brand has come up with the proposition “Snack Healthy” .
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